All posts by HealthyLife

HealthyLife is a part of www.WeRIndia.com, an all India – centric website (https://healthylife.werindia.com) and is solely owned and operated by WeRIndia.com. It is a Indian nutritional portal providing educational articles.This nutritional port was launched on February 5th, 2015.

Unlocking the Power of Video Editing for Marketing Success

In today’s digital world, video content is a game-changer for marketing. Whether you’re telling a story, showcasing a product, or explaining a concept, videos can grab attention and connect with your audience in a way that text and images can’t quite match. But to make the most of your video marketing, you need a good team and the right editing tools. Here’s how to use video editing to take your marketing to the next level:

1. Craft Your Brand’s Story
●     Stay Consistent: Every video should reflect your brand’s core values and message. Consistency helps build a connection with your audience, making your brand more recognizable.

●     Visual Identity: Create a visual style that’s uniquely yours. Use specific colors, fonts, and styles that match your brand’s personality and stick to them across all your videos.

2. Quality is Key
●     High-Quality Footage: Always use high-definition video. Crisp, clear visuals make your content look professional and trustworthy.

●     Good Audio: Clear, high-quality sound is just as important as good visuals. Invest in decent microphones and editing software to ensure your audio is top-notch.

3. Highlight Key Features
●     Focus on What Matters: Use editing to draw attention to the most important parts of your video. Whether it’s a product feature or a key point, make sure it’s front and center.

●     Call-to-Action (CTA): Don’t forget to include a clear CTA. Highlight it with graphics, text, or voice-over to guide your viewers on what to do next.

4. Engage Your Audience
●     Tell a Story: Use your videos to tell a compelling story. Whether it’s about your brand, a customer experience, or a behind-the-scenes look, stories help create an emotional connection.

●     Use Visuals Creatively: Infographics, animations, and dynamic text can make complex information easier to understand and more engaging.

5. Test and Learn
●     Experiment with Variations: Try out different versions of your videos to see what resonates best with your audience. A/B testing can help you find the most effective approach.

●     Analyze Performance: Use analytics to see how your videos are performing. Look at metrics like views, engagement, and conversions to refine your strategy.

6. Optimize for Mobile
●     Mobile-Friendly Formats: Make sure your videos look good on mobile devices. More and more people are watching videos on their phones, so optimize for smaller screens.

●     Fast Loading Times: Compress your videos to reduce loading times without compromising quality. Slow-loading videos can turn viewers away.

7. Adapt for Social Media
●     Platform-Specific Content: Different social media platforms have different requirements and audiences. Customize your videos for each platform to maximize engagement.

●     Interactive Features: Use features like polls, stickers, and live videos to make your content more interactive and engaging.

8. Respect Copyright and Legal Issues
●     Use Licensed Content: Always make sure you have the rights to use any music, images, or footage in your videos. This avoids legal issues down the line.

●     Proper Attribution: If you’re using third-party content, make sure to credit the original creators properly.

9. Evoke Emotions
●     Create Emotional Connections: Use music, visuals, and storytelling to evoke emotions. Whether it’s excitement, joy, or nostalgia, emotional connections can make your videos more memorable.

10. Continuous Improvement
●     Gather Feedback: Don’t be afraid to ask your audience for feedback. Use their insights to improve your videos and make them more appealing.

●     Stay Updated: Keep up with the latest trends in video editing and marketing. This helps keep your content fresh and relevant.

By following these tips, you can create powerful video content that not only engages your audience but also drives your marketing goals. Remember, the key is to keep experimenting and learning from each video you create. Happy editing!

Photo by Wahid Khene on Unsplash (Free for commercial use)

Image published on September 6, 2018


Author: HealthyLife | Posted on: August 7, 2024
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Singing Bowls for Meditation

How To Use Singing Bowls for Meditation and Relaxation

Humans have used singing bowls or sound bowls since historical times in multiple cultures for healing and relaxation. Sound bowls have also been used for meditation. This tool is an ancient musical instrument that creates a rich tone that connects with humans, and relaxes the body thus promoting deep meditation. This article uncovers how healing singing bowls helps in meditation and how a set of 7 OM Sajan singing bowls can help to soothe your nerves during relaxation.

How To Prepare For Meditation With A Singing Bowl

To begin your meditation utilizing a singing bowl, search for a quiet location or a place where you can rest without disturbance. The first phase is tricky but you must remain calm. Close both your eyes and breath deeply while holding your singing bowl. Hold your bowl or keep it on the ground in front of you and use a pounding tool to strike its rim calmly to produce sound. Make sure the key you start with is gentle and slow which will allow it to harmonize with your mind as it fills your space. There are different techniques for striking your sound bowl all of which you can attempt at different speeds to produce sound in different tones.

How To Use A Sound Bowl to Reflect

Concentrate on the intonation of your sound bowl. Start by fixating on the sound echoing from your sound bowl so that it can become the only thing you are focused on. Try not to leave that moment for any reason while meditating and if you are distracted, try to refocus on the sound. Visualize a calm environment as you meditate. Just imagine yourself sitting in a serene place surrounded by the soft sound originating from your healing singing bowls. Doing this will soothe your body and relieve you of pressure as you meditate.

Examine your body during meditation. You can do a thorough body examination to keep different body parts aware of how calm your surroundings are. You can do the body examination by following the vibrations coming off the singing bowl. Start checking from your toes and progress to every sensitive part of your body. This technique will remove any type of tension or discomfort you are feeling in any part of your body. Make sure your breathing follows the sound of the singing bowl if you want to get maximum benefits while meditating.

You can do this by inhaling and exhaling according to the tone originating from the musical instrument as you meditate. Another important consideration is to make sure your meditation routine doesn’t exceed a maximum of 10 minutes or a minimum of 5 minutes per session because the goal is to grow into meditation. You can increase the time limit of your sessions according to how you feel while meditating with your sound bowl.

Conclusion

When you add a sound bowl to your relaxation routine, it will help your mind by removing tension, stress, and anxiety.

Photo by Magic Bowls on Unsplash (Free for commercial use)

Image Published on January 18, 2020


Author: HealthyLife | Posted on: August 5, 2024
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Diamond Shrummz illness

Illness Potentially Associated with Consuming Diamond ShruumzTM Brand Chocolate Bars, Cones, and Gummies -CDC Warning

The Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), America’s Poison Centers, and state and local partners are investigating reports of severe acute illnesses potentially associated with consuming Diamond ShruumzTM brand chocolate bars, cones, and gummies marketed as containing a proprietary blend of mushroom. As of June 11, 2024, 12 total illnesses and 10 hospitalizations have been reported in eight U.S. states with ongoing efforts to identify other potential cases. The cause of the reported illnesses is not known at this time. Individuals should not eat, sell, or serve any flavors of Diamond ShruumzTM brand chocolate bars, cones, or gummies, and should discard products that have been purchased. CDC and FDA are working to determine whether other products from this company are associated with adverse health effects.

Background:

CDC and FDA have received reports of severe acute illnesses and other adverse effects following consumption of Diamond ShruumzTM brand chocolate bars, cones, and gummies reported to multiple poison control centers across the United States. These products are distributed online and at retailers including those that that sell hemp-derived (e.g., cannabidiol [CBD], delta-8 tetrahydrocannabinol [THC]) and smoke/vape products nationwide.

Products containing psychoactive compounds such as cannabis or mushroom extracts are increasing in availability. These “edibles” are often sold as gummy candies, chocolate, or other snack foods. They might contain undisclosed ingredients, including illicit substances, other adulterants, or potentially harmful contaminants that are not approved for use in food. Mushroom-containing products have been marketed for promoting health or for achieving nonspecific physical or psychoactive effects. Examples of health claims have included improving focus and increasing energy. Advertising for these products has also implied that consumption would lead to feelings of euphoria, hallucinations, or psychedelic effects. Common terms used in marketing include “microdosing,” “adaptogens” (substances to help the body adapt to stress), “nootropics” (substances that enhance memory or cognitive function), or “functional mushrooms.”

Adverse effects reported to U.S. poison centers in 12 patients who sought medical attention after consuming Diamond ShruumzTM brand chocolate bars, cones, or gummies as of June 11, 2024, include central nervous system depression with sedation, seizures, muscle rigidity, clonus, tremor, abnormal heart rate (bradycardia or tachycardia), abnormal blood pressure (hypotension or hypertension), gastrointestinal effects (nausea, vomiting, or abdominal pain), skin flushing, diaphoresis, and metabolic acidosis with increased anion gap. Ten patients were hospitalized, and several patients required intubation, mechanical ventilation, and admission to an intensive care unit. None have died.

CDC, FDA, and America’s Poison Centers are continuing to monitor cases of illness reported to poison centers nationwide. Any suspected cases or adverse effects after consuming any Diamond ShruumzTM brand products should be reported to the Poison Help Line.

Recommendations for Clinicians:

  • Counsel patients, caregivers, and guardians not to purchase, consume, or serve Diamond ShruumzTM brand chocolate bars, cones, or gummies.
  • Counsel patients, caregivers, and guardians to avoid consuming mushroom-containing edible products claiming to produce neurologic, cognitive, or psychoactive effects.
  • Be aware that “edibles” or food-like products marketed with nonspecific health benefits or implied psychoactive effects might contain undisclosed, misformulated, or unapproved ingredients that can cause severe adverse health effects.
  • Have a high index of suspicion for severe illness in any patient who recently consumed any of these products presenting to a healthcare facility with any adverse effects. Symptoms might include, but are not limited to, central nervous system depression with sedation, seizures, muscle rigidity, clonus, tremor, abnormal heart rate (bradycardia or tachycardia), abnormal blood pressure (hypotension or hypertension), gastrointestinal effects (nausea, vomiting, or abdominal pain), skin flushing, diaphoresis, and metabolic acidosis with increased anion gap.
  • Obtain early consultation with a medical toxicologist with expertise in managing patients with acute unknown ingestions. Contact your local poison center for advice on medical management of these patients.
  • Managing symptoms from an unknown exposure primarily involves supportive care and consultation with a poison center or toxicologist. Common treatments include IV fluid hydration, supplemental oxygen, and ventilatory support for respiratory failure. Benzodiazepines might be indicated as first-line medications to treat seizures, muscle rigidity, or agitation. Consider the possibility of concomitant ingestion of other drugs or medications and be aware that other specific antidotes (e.g., naloxone) might be indicated.
  • Consider routine diagnostic testing if indicated based on the patient’s clinical presentation. Examples might include, but are not limited to, a comprehensive metabolic panel (CMP), including serum electrolytes, liver enzymes and BUN/creatinine; complete blood count; arterial blood gas; urinalysis; and urine drug screen.
  • Consider consulting a neurologist for evaluation and further diagnostic workup such as electroencephalogram (EEG) or imaging studies if there is any concern for status epilepticus. [4]
  • Consider retaining urine and blood samples for further testing. Urine drug screens commonly used in healthcare facilities usually only detect a limited number of compounds. Decisions to perform further testing may be based on discussions and coordination with a poison center or local health authorities.

Contact your local public health authority or regional poison center to report cases of illness after consuming mushroom-containing chocolate or other similar edible products.

Recommendations for Public Health Practitioners: Be aware that cases of severe illness have been reported following consumption of Diamond ShruumzTM brand chocolate bars, cones, and gummies.

Educate the public about the risks of eating mushroom-containing edible products marketed with claims of nonspecific physical effects, health benefits, or implied psychoactive effects. Such products might contain potentially harmful undisclosed, misformulated, or unapproved ingredients.

Coordinate with your local poison center (1-800-222-1222) and other relevant stakeholders to discuss any suspected cases of illness due to these products within your jurisdiction and establish preferred processes to collect information on suspected cases.

Recommendations for the Public :

  • Do not buy, eat, sell, or serve Diamond ShruumzTM brand chocolate bars, cones, or gummies. Discard and destroy any product that has been purchased.
  • Do not consume chocolate, gummies, snack foods, or other edible products claiming to produce feelings of euphoria, hallucinations, or psychedelic effects. They might contain undisclosed ingredients that might be linked to severe illness.
  • Store edibles and other products that contain mushrooms, THC, or CBD safely away from children. Children may mistake some edibles for candy.
  • Seek immediate medical attention or call the Poison Help Line (1-800-222-1222) for advice if you have consumed a product and are having symptoms. Signs and symptoms may include gastrointestinal effects (nausea, vomiting, abdominal pain), hallucinations, uncontrolled movements, fast or slow heart rate, high or low blood pressure, coughing, choking, excessive sweating or secretions, and flushed skin. Other severe adverse effects have been reported, including seizures, decreased level of consciousness, and respiratory failure.

Consumers are also encouraged to report adverse events related to these products to FDA MedWatch.

For more information please visit: https://emergency.cdc.gov/han/2024/han00509.asp

Image credit: www.FDA.gov


Author: HealthyLife | Posted on: June 15, 2024
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Dental Clinic

Your Journey at a Dental Clinic in Bandra: From Check-Up to Clinic Selection

When Was Your Last Dental Visit?  

When was the last time you visited the dentist? Taking care of our teeth is super important, and regular dental check-ups play a big part in keeping our smiles bright and healthy. If it’s been a while since your last dental visit, you should schedule one soon! Remember, prevention is key to maintaining good oral health and avoiding any potential issues down the road. So, don’t delay; give your dentist a call today to book your next appointment!  

What Are the Things That Fascinated You the Most at the Dental Clinic?  

Visiting the dentist can be fascinating! From the excellent tools they use to the friendly staff, there are lots of things to love about dental clinics. The dental chair might catch your eye – it can move up and down and even lean back, making it super comfy for you during your check-up. And have you ever seen those tiny mirrors they use to see inside your mouth? They’re like magic wands that help the dentist examine every nook and cranny!  

But it is not just the gadgets that stand out – it’s also the people working there. Dentists and dental hygienists are specialists for your teeth, helping to keep them clean and healthy. And don’t forget the receptionists who greet you with a smile and help you schedule your next appointment. It’s like visiting a friendly neighbourhood hangout every time you see the dentist!  

What Are the Benefits of Regular Visits to the Dental Clinic?  

Regular visits to the dental clinic offer many benefits, including preventive care to catch issues early, professional cleaning to prevent decay and gum disease, personalized guidance on oral hygiene, and treatments to preserve teeth and gums, ultimately preventing tooth loss. Dental check-ups also address bad breath, detect systemic health issues, and enhance smile aesthetics through cosmetic treatments. By prioritizing regular dental visits, individuals can maintain optimal oral health, prevent dental problems, and preserve their smiles for the long term.  

What Are the 10 Important Things to Look Out for While Choosing a Dental Clinic in Bandra?  

Choosing the right dental clinic is essential, but with so many options, it can take time to know where to start. Here are ten things to keep in mind when choosing a dental clinic in Bandra West:  

Location: Is the clinic easy to get to from your home?  

Services offered: Do they offer all the dental services you need, like check-ups, cleanings, and fillings?  

Experience: How long has the clinic been in business, and are the dentists well-experienced?  

Cleanliness: Is the clinic clean and tidy, with proper hygiene practices?  

Technology: Does the clinic use modern dental equipment and technology to provide the best care?  

Cost: Are the prices for dental treatments reasonable? Do they accept your insurance?  

Reviews: What do other people say about their experiences at the clinic? Check online reviews to find out!  

Atmosphere: Is the clinic welcoming and comfortable, with friendly staff who make you feel at ease?  

Emergency care: Does the clinic offer emergency dental services in case of unexpected tooth trouble?  

Personalized care: Does the clinic take the time to listen to your concerns and create a treatment plan that’s right for you?  

By keeping these ten things in mind, you can find a dental clinic in Bandra that’s perfect for you and your smile! One such clinic is Signature Smiles, located in Bandra West. 

Signature Smiles is one of the leading dental care providers in Mumbai. With numerous branches in Andheri, Juhu, and Bandra, it offers various dental services, from braces to dental bridges and crowns. What sets Signature Smiles apart is its quality treatment, support, advanced care and use of the latest technology.  

Summary  

Visiting the dentist might not be everyone’s favourite thing to do. However, it’s super essential for keeping our teeth healthy and happy. From cool gadgets and friendly staff to finding the perfect dental clinic, there’s a lot to think about regarding dental care. So, remember to schedule your next dental visit soon, and remember these tips when looking for a dentist in Bandra. Your smile will thank you for it!

Photo by Lesly Juarez on Unsplash (Free for commercial use)
Image Published on March 12, 2017


Author: HealthyLife | Posted on: May 14, 2024
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Sanitation and health are linked

Health And Sanitation Are Linked Together

Health and sanitation are closely intertwined. Good sanitation practices play a fundamental role in promoting overall health and well-being. Here is how these two are connected:

  • Disease prevention: Proper sanitation, including safe disposal of waste and access to clean water, is critical for preventing the spread of diseases such as cholera, typhoid, and diarrhea.
  • Hygiene: Sanitation facilities encourage personal hygiene practices like handwashing, which is essential for reducing the transmission of pathogens.
  • Environmental health: Effective sanitation helps protect the environment by preventing contamination of water sources, soil, and air.
  • Public health: Communities with good sanitation systems experience lower rates of illness and better overall health outcomes.
  • Social and economic impact: Improved sanitation contributes to productivity and economic development by reducing healthcare costs and increasing school attendance.
  • Global health: Sanitation is a key component of achieving global health targets, such as those outlined in the United Nations Sustainable Development Goals (SDGs).

Investing in sanitation infrastructure and promoting good hygiene practices are essential steps toward improving public health and ensuring a better quality of life for communities worldwide – Healthy Life

In order to create more awareness on health and sanitation, a lecture titled “Health and Sanitation: Both are linked together” held at the National Institute of Science Communication and Policy Research (NIScPR) of the Council for Scientific and Industrial Research (CSIR).

Prof. Shridhar Dwivedi, Senior Consultant Cardiologist & Head of Academics at National Heart Institute delivered a lecture titled “Health and Sanitation: Both are linked together” at the National Institute of Science Communication and Policy Research (NIScPR) of the Council for Scientific and Industrial Research (CSIR), New Delhi today during the Swachhata Pakhwada.

The lecture was held on the second day of the 15 days programme of Swachhata Pakhwada organized by CSIR-NIScPR at the institute’s Vivekananda Hall and drew attention to the intrinsic connection between cleanliness and overall well-being.

In his address, Prof. Shridhar Dwivedi emphasized the importance of not only physical health but also mental and spiritual well-being. He pointed out that all religions encourage cleanliness and urged the audience to continue the healthy habits adopted during the COVID-19 pandemic. Prof. Dwivedi’s message resonated with the attendees, highlighting the need for a holistic approach to health that includes proper sanitation practices and a balanced lifestyle.

The Director of CSIR-NIScPR, Prof. Ranjana Aggarwal reiterated the institute’s commitment to making cleanliness a mission, aiming to rectify and enhance India’s image as a clean nation. The Swachhata Pakhwada initiative is a testament to this commitment, fostering awareness and action towards a healthier and cleaner India.

The CSIR-National Institute of Science Communication and Policy Research (NIScPR) is a constituent laboratory under the Council of Scientific & Industrial Research, Ministry of Science and Technology, Government of India. It is dedicated to science communication, evidence-based science technology and innovation policy research, and the promotion of scientific awareness among the public.

Source: https://pib.gov.in/PressReleasePage.aspx?PRID=2019446Press Information Bureau (pib.gov.in)


Author: HealthyLife | Posted on: May 6, 2024
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Ayurvedic nutrition for young girls

Ayurveda Interventions To Help Improve Nutrition Intake In Adolescent Girls

Adolescent girls are at increased risk of nutrient deficiencies due to their elevated nutritional needs during growth spurts, as well as factors like menstruation, which can lead to iron deficiency anemia if not properly addressed. Ensuring they receive adequate nutrients can prevent deficiencies that may have long-term consequences on their health. Improving nutrition in girls also helps in their growth, cognitive development, immune function, reproductive and bone health, improves mental health and overall well-being. Govt. of India recently has taken additional steps to improve adolescent girls’ nutritional quality via Ayurvedic method – Healthy Life.

Ministry of Ayush and Ministry of Women and Child Development have signed a MoU for the nutritional improvement in adolescent girls through Ayurveda Interventions. It is a Joint Public Health Initiative for “Anaemia Control among adolescent girls using Ayurveda interventions in the five districts under Mission Utkarsh”, today at Vigyan Bhavan, New Delhi. The MoU was signed in the presence of Union Minister of Ayush Shri Sarbananda Sonowal and Union Minister of Women and Child Development Smt. Smriti Irani.

Both the Ministries have jointly decided that in the first phase, the focus may be given to improve the anaemic status of adolescent girls (14-18 years) in five aspirational districts of five states namely Assam–Dhubri; Chhattisgarh- Bastar; Jharkhand – Paschimi Singhbhum; Maharashtra – Gadchiroli; Rajasthan – Dhaulpur.

The Ministry of Ayush and Ministry of Women and Child Development have entered into this Memorandum of Understanding (MoU) with the aim of nutritional improvement of approximately 95,000 adolescent girls in the Anaemia prone districts (where average prevalence of anaemia is approximately 69.5 %) today. This project will cover approximately 10,000 Anganwadi Centres in the five districts.

Addressing the gathering, Shri Sarbananda Sonowal stated that both the Ministries are collaborating to make India free of anaemia. To achieve the goal of ‘Anaemia Mukt Bharat’ (Anaemia Free India) MoU has been signed between both Ministries.

Shri Sarbananda Sonowal reiterated, that the Mission Utkarsh launched by our Prime Minister of India with a goal to reach the national average of the Key Performance Indicators (KPIs) in these aspirational districts.

On this occasion, Smt. Smriti Irani emphasized that introducing Ayush systems, backed by evidence from institutions like ICMR, will offer cost-effective solutions to tackle anemia, hitherto unknown to the world. She said that along with cost effectiveness, introducing 95,000 beneficiaries and time bound outcome, will provide opportunities for medical communities globally to study and reflect upon, whereby making it an initiative of global importance.

Secretary, Ministry of Ayush Vaidya Rajesh Kotecha said, “Anemia in adolescence causes reduced physical and mental capacity and diminished concentration in work and educational performance. It also poses a major threat to future safe motherhood in girls. He said that the traditional systems of medicine in India are the integral part of the health care in the primary health settings.

Secretary, Ministry of Women and Child Development Shri Indewar Pandey said that one of the primary objectives of the Women and Child Development Ministry is to address the challenge of malnutrition in children, adolescent girls and pregnant women for which we run “Saksham Aanganbaadi” and “Poshan” Scheme. He informed that the scheme is being dealt with the support of 13.97 lacs Aanganbaadis across the country. Focusing the girls between 14 to 18 years of age group is important because when they get married after 18 years they can give birth to healthy children in future. With Ayush we have done more 2.7 crore Ayush based activities with “Poshan Maah” and “Poshan Pakhwada”.

The Central Council for Research in Ayurvedic Sciences (CCRAS) has good level of experience in this field. Besides conducting clinical trials, the public health initiatives like, National campaign on Anaemia control through Ayurveda conducted at 323 health centres in 13 states of the country and; a multi-level operational study at PHCs in the Gadchiroli District regarding effectiveness of Ayurvedic Interventions for Ante-Natal care (Garbhini Paricharya) with change in haemoglobin level as an outcome are already implemented successfully by CCRAS.

During the event Prof. Ravi Narayan Acharya, Director General – Central Council for Research in Ayurveda Science (CCRAS), Pushpa Chaudhary, Team Lead Reproductive, Maternal, Child and Adolescent health WHO. Dr Rajeev Bahl, DG ICMR, other dignitaries were also present.

Further read; https://pib.gov.in/PressReleasePage.aspx?PRID=2009186


Author: HealthyLife | Posted on: April 3, 2024
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Women in Agriculture in India

Role of Women in Farming in India

The Government of India is promoting natural farming since 2019-20 under Bharatiya Prakritik Krishi Paddhati (BPKP), a sub scheme of Paramparagat Krishi Vikas Yojana (PKVY). Keeping in view of the strength of Natural Farming and the success achieved in some states, BPKP is being up-scaled in Mission Mode as separate scheme as “National Mission on Natural Farming” (NMNF). The implementation of NMNF including pre-production, production and post production activities are being planned through Community Based Organizations i.e. through women Self Help Group(SHGs), and their federations – Krishi Sakhis, Pashu Sakhis etc. These agencies may also be the ideal choices for setting up and/or operation of Bio-input Resource centers and also act as extended branches of various central institutions for mission implementation.

To address the gender gap in agricultural extension services, under “Support to State Extension Programmes for Extension Reforms” popularly known as Agriculture Technology Management Agency (ATMA), a centrally sponsored scheme has made adequate provisions for women in farming. As per ATMA guidelines, women’s food security groups are promoted. To ensure household food and nutritional security, Farm Women’s Food Security Groups (FSGs) @ at least 2 per block are to be formed each year. These FSGs are supported for training, publication and access to inputs @ Rs.10000 per group. These FSGs also serve as “Model Food Security Hubs” through establishing kitchen garden, backyard poultry, goatery, animal husbandry & dairying, mushroom cultivation, etc. Further, as per ATMA guidelines, 30% of the beneficiaries should be women farmers/farm women. Also the guideline under 4.1.4 (i) Minimum 30% of resources meant for programmes and activities are required to be allocated to women farmers and women extension functionaries. As per guidelines, in the ATMA Governing body, out of the non-official members so nominated, one-third would be women farmers. Further, the Block Farmer Advisory Committee (BFAC) and State Farmers Advisory Committee (SFAC) will have at least one third members as women among the progressive farmers. The District Farmers Advisory Committee (DFAC) should also give adequate representation to women. The Gender Coordinator under ATMA will perform the following functions to safeguard the interest of women famers.

  • Ensure flow of benefits under all schemes to women farmers.
  • Collection of gender dis-aggregated data, and conducting studies and action research in critical thrust areas
  • Promote Farm women’s Food Security Groups and prepare training module so as to ensure household food security.
  • Document the best practices/ Success Stories/ Participatory Material Production related to women in Agriculture
  • Block-wise documentation, prioritization and addressal of farm women’s needs and requirements in agriculture and all allied sectors
  • Will report to State Coordinator in r/o gender related information

Women are also considered to serve as farmer friend in the villages to support innovative activities under ATMA. Under the Central Sector Scheme of Agri. Clinics and Agri. Business Centres (AC&ABC) of the Ministry of Agriculture and Farmers’ Welfare, women beneficiaries are receiving 44% as subsidy while others will get 36%.

            National Institute of Agricultural Extension Management (MANAGE), the Nodal organization and knowledge repository for Bhartiya Prakritik Krishi Padhati (BPKP) has conducted 997 One Day Awareness Programs for Gram Pradhans on Natural Farming covering 56,952 Gram Pradhans across the country. Out of which, 17626 are women participants.  A web page on Natural Farming and Knowledge Repository has been created and information related to natural farming collected from various Research and Academic organizations have been uploaded in website for the benefit of various stake holders including women farmers. Study material on Natural Farming prepared in 22 regional languages for Gram Pradhans has been shared during the Gram Pradhans awareness program for the benefit of farmers including women farmers.

This information was given by the Union Minister of Agriculture and Farmers’ Welfare, Shri Narendra Singh Tomar in December 2023.

For further read: Press Information Bureau (pib.gov.in)

Photo by Pixabay: https://www.pexels.com/photo/people-on-rice-terraces-235925/ (Free for commercial use)


Author: HealthyLife | Posted on: January 10, 2024
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