Food chain giant McDonald’s recently opened a smallest restaurant for worlds’ special customer. This small McDonald’s built opposite McDonald’s restaurant called McHive is opened only for Honey Bees!
This is a worth effort from food giant as it could help in saving millions of bees across the world. Bees make earth better place with their kind action. By helping bees survive we are helping ourselves!
Little adorable and beautiful McHive is gaining lot of attention for good reasons. It is constructed in Sweden to help local wild bees thrive. This construction of McHive started to lessen the environmental impact on bees. Change in climate, use of pesticide hurting bee population. This initiation started locally is growing because many food franchisees around Sweden is joining the cause to help bees. Other McDonald’s and food franchisees in Sweden are installing beehives on their roofs too. In addition, many restaurants instead of growing just grass in the lawn, more flowering plants that attract wild bees are planted.
On World Bee Day (May 20th of every year), McDonald consulted award winning Swedish designer Nicklas Nilsson to create world’s smallest McDonald’s to welcome important guests to fly inside tiny home. The McHive comes with drive-through, ads in the windows and golden arches as it is in McDonald’s buildings. This unique initiative from McDonald’s Sweden was presented advertising agency NORDDDB in hopes of attracting thousands of buzzing customers. McHive is a miniature McDonalds’ replica. Of course there is no cash register, no French fries, no kids play, no salad. Instead, there are several rows of honeycombs and are meant for little bees. Inside McHives there is traditional beekeeping box hives and outside look is modern-day McDonald’s restaurant. Many such McHives was auctioned to benefit Ronald McDonald House charities.
As per the reports:
The McHive was sold for over $10,000 and the money was donated to a fundraiser for the Ronald McDonald House of Charities.
“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops,” Christoffer Rönnblad, marketing director for McDonald’s Sweden, said in a statement, “this miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative.”
This McHive project is part of global initiative to save honey bee population. As we know many honey bee species went under extinction due to change in environment and humans are also one of the reason for bees disappearance. Using heavy pesticides and herbicides results in loss of wildflowers that native bees need for bee hives. When bees visit such area exposed to chemicals, instead of carrying nectar, they die.
Many brands and big retailers have already acted on behalf of honey bees – Whole Foods, Burt’s Bees, cosmetic and beauty companies celebrated National Pollinators week in May month to honor bees.
Bees make earth better place with their kind action. By helping bees survive we are helping ourselves!
See McDonald’s McHive here:
Author: Sumana Rao | Posted on: June 10, 2019