All natural claim

All natural is another attraction for consumers to buy the food product. The natural food labels offer less clear meaning and could be misleading to consumers.

There are examples of foods that say natural when it has ingredients that are not so natural.

What it means? If a food labeled natural it may contain preservatives, injected sodium and potassium sorbate, sodium benzoate that are made from industrial chemicals. Some of the vegetable oil manufacturers who use pure and 100% natural use genetically modified crops like soybeans. Some food manufactures use hexane an air pollutant in “natural” food product.

Similarly, caramel coloring was reported in one of the root beer products. The coloring is noted as an artificial ingredient by FDA.

Sometimes food companies take advantage of loophole in the Govt. standards and mislead consumers. As a consumer we should understand the label and get familiarized with words that are displayed on food labels.

References:

https://www.cbsnews.com/

https://www.sneb.org/

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