Gucci

Starting next year 2018 Gucci, the Italian Fashion Luxury brand is going fur-free. Marco Bizzarri, the CEO of Gucci announced this move in his recent talk in London College of Fashion.

Gucci is famous for its animal fur coat products. According to Bizzarri, Gucci will no longer use any type of animal fur including mink, coyote, fox, rabbit, sheep (Karakul, Swakara or Persian Lamb). These animals in fur industry are subjected to intense cruelty, living their entire lives in filthy cages and are miserable to watch.

The change has come based on the idea of Gucci’s creative director Alessandro Michele who joined the company two years back (2015).

Gucci going fur -free is a game changer – Kitty Block, Humane Society International President.

The remaining fur clothing that are in Gucci’s hold will be sold in an auction and the money made by auction will be donated to animal rights organizations, Humane Society International and LAV – members of the Fur free alliance FFA – an organization well known to initiates legal actions to assert animal rights.

Nearly a staggering one hundred million animals are sacrificed for the fur industry. It can be stopped only when the Fashion designers stop recommending and using fur.

Marco Bizzarri, in his statement said that ‘Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals”. With the help of animal rights organizations Gucci is ready to take the next steps.  HSUS and LAV is going to support Gucci in identifying and reducing the impacts on both environment and animals.

Gucci thus is joining other leading Fashion brands in going cruelty free product. Other brands who have taken similar good step are Armani, HUGO BOSS, YOOX Net-a -Porter, Stella McCartney to name a few. Gucci is also will be part of the International Fur free retailer program.

Gucci’s this bold step is a good game changer for the whole luxury fashion industry to follow. This bold step will have a huge ripple effect throughout the world of fashion. It means the world fashion in future will be FUR-FREE !!

Reference: www.werindia.com